Hire cars are an essential to any good holiday. Exploring a foreign land from behind the wheel of an unfamiliar car is a thrill like no other. It’s probably how Columbus felt.
Car rental companies like Hertz and Europcar have become a household name in many respects, but how have they stacked up on social media over the past 12 months?
Hertz smashes the Twitter reach game, reaching more than 17 million customers on the site, whilst Sixt, despite its mentions success reaches fewer than 9 million people on Twitter, but does take a huge chunk of the responses to corporate category, showing that their customers are far more engaged with the brand than the other three.
But, here’s the kicker, Europcar’s mentions are a staggering 44.74% positive, more than double that of Sixt on 20.54%. As for negative mentions, Sixt racks up just 2.72%, narrowly beating Europcar on 3.77%. Avis has the highest negative mentions, at just shy of 10%.