Kim Kardashian has been reprimanded by the FDA for endorsing a morning sickness treatment on social media.
Image: Kim Kardashian on Instagram.
The celebrity and bizarre social media obsession posed with her morning sickness pills, Diclegis, claiming that they had helped her combat her morning sickness.
However, the FDA believe this belittles the risks associated with Diclegis, which Kardashian failed to mention. The Facebook and Instagram posts have since been removed.
The FDA letter on the matter reads: “The social media post is false or misleading in that it presents efficacy claims for Diclegis, but fails to communicate any risk information associated with its use and it omits material facts.”
The incident goes to show how careful brands must be to avoid social media crises.