We interviewed our expert in Customer Service technologies, who explains the new requirements of this sector undergoing full digital transformation due primarily to social media.
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Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.
In a recent Teradata survey, 96% of business leaders who responded said they consider a big data analytics strategy vital for the future success of their enterprises. Despite this, just six in ten claimed to be satisfied with how they manage their information assets.
Too often, brands feel like, well, brands, not human entities capable of two-way relationships. But our customers are human, and they decide if they like our brands, recommend our services or share pictures of our products.
No matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates.
A couple months ago I noticed people talking about artificial intelligence everywhere I looked. According to AI experts, everything from our jobs, to the wars we wage, to the food we eat, to the beer we drink, to the software we write will be affected. What should you know?
While the most of us use social media to highlight selfies, gossips and cat memes, ecommerce owners use social media marketing to generate leads and drive growth.
The trends set by social media are tremendous. Ecommerce owners fare better when they jump in to survive this revolution.
“I’ve been a “Chief” several times in my career and while the title is nice, it often didn’t mean very much to the organizations I’ve “led.” Of course, this may be attributable to my own skills and competencies, but it may also be attributable to something else: the falsely purposeful need to centralize expertise and authority in someone supremely responsible and accountable for achieving specific results.”