Departments dedicated to Product Development greatly benefit from Social Listening as it gives them access to inside information on:

• Trend analysis
• Feedback from customers of products and services
• Opinions of potential clients about why they will or will not be clients
• What improvements or what functionalities are missing

At Websays we give you access to the opinions, wishes and complaints of your customers so that you can improve the products and / or services you already have in your portfolio and predict which new products are the most demanded. Understanding the market gaps, to be able to fill them before your competitors, is a great strategic advantage that can also reduce the risk inherent in new launches.