As a marketer, you will know that the goals demanded are increasingly ambitious and, in many cases, the budgets more reduced. In this situation, free tools can be your best ally!
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Are you ready to face the Social Media trends that will dominate 2019? If you’re passionate about digital transformation, you don’t want to miss any news about it. Now let’s see what 6 trends will set the rules of the Social Media Marketing game in 2019.
Creator Studio is a Facebook platform for managing company pages that allows community managers to administer, in the same space, the content to be published, the insights of the page, the messages in the inbox, among others.
The numbers indicate that, in Europe, only 29% will open these confirmation emails and only 5% will click. Moreover, if we include the fact that there’s a bunch of these emails these days, we anticipate a drastic reduction on the number of newsletters travelling the network as if a pipe cleaning exercise, or better, the replacement of old pipes for new pipes, these ones sanitised by the GDPR.
After the problems caused by the Cambridge Analytica case and the improper use of user data taken from Facebook, there has been widespread news this week about Instagram suddently throttling of access to its API. So, in regard of these new regulations, how is Websays affected? There are mainly two groups of changes that are explained in the following lines.
Companies are increasingly aware that social media have become the essential tool for communication with their customers. Therefore, 85% of companies already use social media for business purposes. These are the data that emerge from the report of Adigital, Spanish Association of the Digital Economy.
Juan Luis Peñaloza: 2018 is going to be a generalizations and consolidation year for the Big Data ecosystem, where, in fact, all data will command part of our lives as someone explote and transform them. Big Data presents challenges for the collective intelligence and for the whole society” (SPA)
Nowadays we live in a world where the customers demand full attention 24 hours a day, 365 days a year, fast and effective answers. The last studies show that more than the 50% of the consumers think that a good customer care is the one available at any time, and only chatbots can achieve that. It is estimated that in 2020 the 80% of the online transactions are going to be done by bots as machines doesn’t get sick or sleep and are always available while humans have necessities that limit their job to a schedule.
Facebook is the less trusted company by consumers when personal data needs to be saved, says a study made by Quartz. This media company asked their audience which was their perception regarding the way big companies are saving and using their personal information. Facebook is the one who gets more points on distrust and the 80% of the consumers who were asked pointed that they don’t trust in it.