12:00 am

Social media, the essential tool for the 85% of the companies

Companies are increasingly aware that social media have become the essential tool for communication with their customers. Therefore, 85% of companies already use social media for business purposes. These are the data that emerge from the report of Adigital, Spanish Association of the Digital Economy.


Social media, the essential tool for the 85% of the companies
12:48 pm

What Big Data will show us on 2018

Juan Luis Peñaloza: 2018 is going to be a generalizations and consolidation year for the Big Data ecosystem, where, in fact, all data will command part of our lives as someone explote and transform them. Big Data presents challenges for the collective intelligence and for the whole society” (SPA)


What Big Data will show us on 2018
12:00 am

Chatbots, tips for a good success

Nowadays we live in a world where the customers demand full attention 24 hours a day, 365 days a year, fast and effective answers. The last studies show that more than the 50% of the consumers think that a good customer care is the one available at any time, and only chatbots can achieve that. It is estimated that in 2020 the 80% of the online transactions are going to be done by bots as machines doesn’t get sick or sleep and are always available while humans have necessities that limit their job to a schedule. 


Chatbots, tips for a good success
12:00 am

Facebook, the social media giant less trusted by consumers

Facebook is the less trusted company by consumers when personal data needs to be saved, says a study made by Quartz. This media company asked their audience which was their perception regarding the way big companies are saving and using their personal information. Facebook is the one who gets more points on distrust and the 80% of the consumers who were asked pointed that they don’t trust in it. 


Facebook, the social media giant less trusted by consumers
12:00 am

Big Data and Marketing Intelligence: a new challenge for business

We have huge amounts of information, more than ever, for making our own decisions and at the same time, when we get into the online world we are used to leave a big amount of it away. In business, both users and companies are now, “playing” with this overexposure of information. 


Big Data and Marketing Intelligence: a new challenge for business
12:00 am

Data Science as a Service is almost here

Introducing data science requires an understanding beyond the tools and technologies – while insights may increasingly be commoditized and automated through advances in artificial intelligence, its important for people to have an understanding of where the data is coming from and its context.


Data Science as a Service is almost here
1:00 pm
videogame

Artificial Intelligence Is Learning How To Develop Games

Researchers at Georgia Institute of Technology are developing an AI that can recreate a game engine simply by watching gameplay.


Artificial Intelligence Is Learning How To Develop Games
2:52 pm
digital marketing secrets

Artificial Intelligence Secrets Revealed: 3 Impacts for Digital Marketers

There are many examples of how we have adopted artificial intelligence as part of our daily routines. Think about the last time you opened up the app store on your smartphone. The front page of the app store provides you with personalized recommendations. This is an excellent example of artificial intelligence.


Artificial Intelligence Secrets Revealed: 3 Impacts for Digital Marketers
11:48 am

Consumer Trust Is A Must for AI in Business

The sales industry is beginning to catch on. However, inbound marketing and sales (along with many other functions and sectors) must continue to advance their use of AI in the ways their customers will consider useful and welcome, as opposed to invasive or “creepy.”


Consumer Trust Is A Must for AI in Business
9:20 am
ciudad

The Year InstaStories Devoured Snapchat

Snapchat was among adolescents’ preferred platforms when – all of a sudden – InstaStories arrived on the scene.

Instagram, one of the giant Facebook’s platforms, already had many young people around the world hooked, but it still lacked something. Among millennials, the word ‘feed’ became trendy.


The Year InstaStories Devoured Snapchat
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