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Companies are increasingly aware that social media have become the essential tool for communication with their customers. Therefore, 85% of companies already use social media for business purposes. These are the data that emerge from the report of Adigital, Spanish Association of the Digital Economy [Spanish].
Facebook has just published a post on its corporate blog trying to answer the question of whether spending time on social networks is or is not good for us as users. In the post they collect the different existing theories on the subject, to finally end up pushing the fault and the issue towards the […]
Juan Luis Peñaloza: 2018 is going to be a generalizations and consolidation year for the Big Data ecosystem, where, in fact, all data will command part of our lives as someone explote and transform them. Big Data presents challenges for the collective intelligence and for the whole society” (SPA)
All polls were predicting a technical draw, but Websays and our method could predict again the results with a very small deviation.
Nowadays we live in a world where the customers demand full attention 24 hours a day, 365 days a year, fast and effective answers. The last studies show that more than the 50% of the consumers think that a good customer care is the one available at any time, and only chatbots can achieve that. It is estimated that in 2020 the 80% of the online transactions are going to be done by bots as machines doesn’t get sick or sleep and are always available while humans have necessities that limit their job to a schedule.
Facebook is the less trusted company by consumers when personal data needs to be saved, says a study made by Quartz. This media company asked their audience which was their perception regarding the way big companies are saving and using their personal information. Facebook is the one who gets more points on distrust and the 80% of the consumers who were asked pointed that they don’t trust in it.
Big Data for a brand positioning. Big Data for winning elections. Big Data to know where does people go on vacation. If Big Data is used for everything, why don’t use it for planning a country’s economic strategy? The Banco Central de la República Argentina is thinking about using Big Data for the economic issues of the country.
We have huge amounts of information, more than ever, for making our own decisions and at the same time, when we get into the online world we are used to leave a big amount of it away. In business, both users and companies are now, “playing” with this overexposure of information.
Robert Mugabe, president of Zimbabwe created a new ministry of “Cyber Security, Threat Detection and Mitigation,” to be led by former finance minister Patrick Chinamasa. The government claims the ministry was created because of growing abuse of social media, including cyberbullying.
Photo by Saulo Mohana