When it comes to picking a hotel room, millennials prefer a deal on a picture-perfect room they can share on social media over saving money on a cheaper room. Millennial travelers are now the largest segment of business travelers, taking an average of 7.7 business trips over the last 12-month period.
Technology has transformed travel and hospitality in astonishing ways. Here are a few basic examples.
How differentiated pricing is driving new revenues for hotels.
“What is important to understand is that reviews are only one place where brand and experiences are being shared. Get too focused on them, and you miss the off-the-cuff tweet about a great meal, or a complaint to friends about a bed that’s too hard, or a pool that needs some work.” As the acknowledgements […]
Technology is taking an ever more important role in allowing hotels to reach their customers and improve their experience.
Refugees from Syria have been using social media to compare smugglers, find which places are safe, and plan their routes to safety.
