Websays’ Social Listening helps Marketing departments to:
- Identify conversations around the brand or specific products.
- Understand who your Buyer Personas are, the type of content they generate and what type of communication they respond to.
- Understand the sentiment generated by the published content.
- Create an SEO, SEM, PPC and Social Ads strategy.
- Create Brand Awareness campaigns.
- Understand what are the pain points within the services or the purchase process.