Social Listening is a fast and economical method to conduct market studies with the power that social media offers in terms of participation volumes. Also, compared to traditional studies in which panelists are interviewed or hacked focus groups, in Social Media the user’s opinion is not seared by the questions asked, it is actually based on the opinions expressed spontaneously and freely.


  • Identify and discover products and services
  • Compare competitors, products or services
  • Analyse the sentiment and see what the market lacks
  • Study new territories to discover niches
  • Monitor all relevant influencers and channels in your industry
  • Create, download and share comparative reports
  • Analyse the impact (feeling, impressions, engagement)
  • Influencer dashboard
  • Influence score