1:59 pm
reachbancos

The Web and Banks: Basic Data for Analysis

How can a tool like Websays help your bank improve? Websays, in addition to listening to what is being said on the web, helps you analyze it. We explain the most efficient way to process the information and improve your communication strategy.


The Web and Banks: Basic Data for Analysis
3:05 pm
websayszendesk

Websays integrates with Zendesk

Listen to your client on all communication channels and professionally manage the best response.


Websays integrates with Zendesk
11:11 am
websayszendesk

Websays se integra con Zendesk

Escucha a tu cliente en todos sus canales de comunicación y gestiona de forma profesional la mejor respuesta.


Websays se integra con Zendesk
11:26 am
pexels-photo (6)

Use Big Data to Create Value for Customers, Not Just Target Them

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and consume?


Use Big Data to Create Value for Customers, Not Just Target Them
7:52 am
Websays Digital Clipping

Digital Clipping

How to generate a Digital Clipping in 3 simple steps thanks to Websays.


Digital Clipping
1:44 pm
thinking

Why do marketers struggle to do analytics well?

Forrester Research noted that 58% of the work in a business intelligence initiative is spent on trying to find the right data and integrate it for analysis. Websays helps you understand this data with an easy-to-use dashboard and automatically generated reports.


Why do marketers struggle to do analytics well?
1:53 pm
shop

Are retailers reading your mind using data analytics?

Data is the Holy Grail for the retail sector. It has not been long since retailers started to leverage data and analytics to improve customer experience and thereby top line growth. As consumers evolve, they begin expecting and even demanding highly contextual personalized experiences.


Are retailers reading your mind using data analytics?
1:31 pm
turismo

Las redes sociales, clave para la comunicación turística

Un estudio recomienda una mayor interacción con los usuarios en redes sociales y buscar prescriptores mediáticos como ejes de la estrategia de comunicación turística.


Las redes sociales, clave para la comunicación turística
3:41 pm
gestión de activos

Big data aplicado a la gestión de activos: análisis de las búsquedas por internet

La tecnología ha permitido a las gestoras de activos ir ganando esta batalla. Son varias las entidades que durante los últimos años han trabajado en el desarrollo de sistemas que les permitiesen disponer de información más fiable de una forma más inmediata. Lo han conseguido, en parte, gracias a la revolución que ha supuesto Internet.


Big data aplicado a la gestión de activos: análisis de las búsquedas por internet
1:50 pm
dark email

El 70% de los referrals online proviene del “dark social”

El término dark social suena a oscuro y enigmático y es, de hecho, uno de los peores enemigos de la analítica web. Esta, precisamente, está destinada a medir el impacto en los usuarios de las páginas web. ¿Qué relación tiene el dark social con el email marketing y un recurso tan propio de este como la newsletter?


El 70% de los referrals online proviene del “dark social”
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