Category: brands
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The process involves personalising your response to customers using the data, different ways of analysing the information and changes to marketing structures.
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More than a third of business now subscribe to a paid social media monitoring service, according to new research.
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“Hello, Brands. Welcome to Tumblr. Your biggest fans are already here.” shines out of the page like the h1 tags over the pearly gates. Exciting, enticing, and yet oh so very terrifying.
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VW have had a *bad* few days. They just had to admit that 11 million cars contain software used to cheat on emissions tests, and their Chief Executive has had to resign as a result. The damage to their finances from regulatory fines will be huge, the damage to their reputation potentially irreparable.
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Hillary Clinton has sent biotech stocks tumbling this week with just one tweet.
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Gamesa’s stocks dive has provoked some unhappy conversations.
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In the modern world you can’t run an event without a hashtag, a Facebook page and a healthy social media presence throughout. Everything from conferences to product launches requires meticulous support on social media.
