Category: brands
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Invading social media users’ news feeds is always a tricky business, something that Cruzcampo found out this month the hard way. Negative sentiment relating to their new Instagram advertising campaign spiked yesterday, with more than half of mentions of Cruzcampo showing negative sentiment.
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Spanish people still talk about their banking sector with a great deal of distain.
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The Websays Publisher converts social conversation in content. Why create content that is not of any interest? Why invest in the creation of content if every day public content is generating virality?