4:46 pm
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What Cadbury learned spending half of one brand’s digital budget on Snapchat

On May 11th, Cadbury launched its new campaign“Obey Your Mouth”. After seeing their sales decline, the company decided to focus its action in a new segment: young people. 40 percent of teens in the U.K. are on Snapchat so Cadbury decided to invest in their campaign on that platform. [Photo by Cyclonebill]


What Cadbury learned spending half of one brand’s digital budget on Snapchat
10:45 am

Starbucks’ red cup causes continued controversy across social media
11:34 am

3 beverage brands that totally nailed this social media malarkey

3 beverage brands that totally nailed this social media malarkey


3 beverage brands that totally nailed this social media malarkey
4:20 pm

Monitoring Dia and its war with Amazon

Amazon and Dia are taking up an increasingly similar portion of the marketplace.


Monitoring Dia and its war with Amazon
9:09 am

Cruzcampo discover the perils of social media advertising

Invading social media users’ news feeds is always a tricky business, something that Cruzcampo found out this month the hard way.

Negative sentiment relating to their new Instagram advertising campaign spiked yesterday, with more than half of mentions of Cruzcampo showing negative sentiment.


Cruzcampo discover the perils of social media advertising
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