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Social media monitoring tools offer you a series of functions that help to simplify the information and facilitate the activities of the Community Manager, improving its efficiency. Here are 5 benefits of these features.
WhatsApp Business is now a reality and is a great opportunity for companies to take customer service to a new level and offer a new direct communication channel.
The digital era has brought many changes in business and business-to-customer interactions. Therefore, an optimal Digital Customer Experience is key.
Active listening is a fundamental skill that every human should put into practice when establishing relationships to other individuals. But what does it mean and how can active listening and monitoring be applied to social media to improve the customer experience?
How to apply the Circular Experience to improve your business? Learn about the four pillars of the Circular Experience (listening, engaging, improving and promoting) from the success story of the company Domino’s Pizza.
Social media offer a very good opportunity for companies to get to know their consumers’ insights instantly and thus improve their customer experience. Consumers often talk about a brand’s product or service on their social media profiles without mentioning it, and yet they are not aware that the same company may be listening to them. Here’s where social media monitoring comes into play.
Although there are already analytics functions built into the social media platforms themselves (such as Twitter Analytics or Facebook Insights, among others), investing in social listening or social media listening tools can be very beneficial for your brand or business. Here are 5 reasons why.
Too often, brands feel like, well, brands, not human entities capable of two-way relationships. But our customers are human, and they decide if they like our brands, recommend our services or share pictures of our products.