
What Cadbury learned spending half of one brand’s digital budget on Snapchat
On May 11th, Cadbury launched its new campaign“Obey Your Mouth”. After seeing their sales decline, the company decided to focus its action in a new segment: young people. 40 percent of teens in the U.K. are on Snapchat so Cadbury decided to invest in their campaign on that platform. [Photo by Cyclonebill]