Websays’ sentiment analysis is being demonstrated at a Smart Cities conference in Brussels this week. The exercise aims to show how sentiment analysis can be used to accurately determine the opinions of citizens in real time.
The process involves personalising your response to customers using the data, different ways of analysing the information and changes to marketing structures.
“Hello, Brands. Welcome to Tumblr. Your biggest fans are already here.” shines out of the page like the h1 tags over the pearly gates. Exciting, enticing, and yet oh so very terrifying.