Do you know what your clients are saying behind your back? Clients have two ways of communicating with brands: through corporate channels and externally. Brands that don’t monitor external channels are missing out on 70% of the conversation.
Websays is showcasing at the Mobile parallel Congress called 4YFN (4 Years From Now) how new data challenges are already being addressed with today’s technology, Websays technology.
Websays’ sentiment analysis is being demonstrated at a Smart Cities conference in Brussels this week. The exercise aims to show how sentiment analysis can be used to accurately determine the opinions of citizens in real time.
The process involves personalising your response to customers using the data, different ways of analysing the information and changes to marketing structures.