
This great infographic created by Internet Marketing Inc. where they indicate the importance of social networks for travel brands. The focus of the infographic is on the importance of Facebook, perhaps most interestingly showing that 52% of people dream about vacations whilst on Facebook. Click on the infographic to see more of their analysis.

Samsung is running away with the mobile social media game, dominating social media with almost as many mentions as HTC, Nokia and LG together. Samsung is taking 49.8% of the share of mentions online, and proportionally received more responses on social media than LG, Nokia and LG combined.

Invading social media users’ news feeds is always a tricky business, something that Cruzcampo found out this month the hard way. Negative sentiment relating to their new Instagram advertising campaign spiked yesterday, with more than half of mentions of Cruzcampo showing negative sentiment.