Samsung is running away with the mobile social media game, dominating social media with almost as many mentions as HTC, Nokia and LG together. Samsung is taking 49.8% of the share of mentions online, and proportionally received more responses on social media than LG, Nokia and LG combined.
Invading social media users’ news feeds is always a tricky business, something that Cruzcampo found out this month the hard way. Negative sentiment relating to their new Instagram advertising campaign spiked yesterday, with more than half of mentions of Cruzcampo showing negative sentiment.