Invading social media users’ news feeds is always a tricky business, something that Cruzcampo found out this month the hard way.
Negative sentiment relating to their new Instagram advertising campaign spiked yesterday, with more than half of mentions of Cruzcampo showing negative sentiment.
Yesterday, of 1,709 mentions of Cruzcampo, 1,226 mentions were negative. This is a huge change from the begining of the month, where just 61 of 2,400 mentions were negative, and 400 were positive.
Featured Image: djrich999 on Flickr.
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