Fashion is one of the industries where aesthetic matters most, which is perhaps why when it comes to advertising, fashion brands are increasingly turning to Instagram.
Image: Screen shot of @louisvuitton on Instagram.
Brands like Louis Vuitton have found been able to gather millions of followers, but, most importantly for brands, engagement on Instagram is through the roof.
Business of Fashion recently reported that posts on Instagram were engaged with in terms of likes and comments 93% of the time, whilst posts on Facebook only received 6% engagement, and Twitter just 1%.
Brand success on Instagram goes to show the importance of knowing what social medium works for your brand, and that making the right decision can drive consumer engagement in a big way.