Over the past few months we have seen various changes in Instagram. First it announced a new chronology, which – after many complaints from disenchanted users who opposed the change – was not in the end applied.
In mid-May, it changed its well-known icon, and the application adopted a new, much more minimalist look, with more neutral tones.
June first, following the steps that Facebook took just over a year ago, Instagram closed its public API, thereby blocking third party access to the information. This change affected aggregators and companies, like Websays, that monitor social networks.
Ever since we found about the closure, we have been working not to miss brand mentions, and we have been in contact with Instagram to reach an agreement to resolve the situation.
Today we can announce that Websays has adapted to the web’s changes and continues to offer high-quality, real time data, after working out the kinks over the last few days.
In addition to the changes already in place, Instagram intends to introduce in the coming weeks something that it is already testing in some profiles – company profiles. These profiles would allow access to a map with the business’ location and a contact e-mail, as well as the possibility of classification by categories. What stands out most in these profiles, as we have already seen on Facebook, is the possibility of analyzing followers according to age, location, hours of activity and even the posts that generated the most interaction.
Remember that in 2012, Facebook bought Instagram, which has been adapting since then to its parent company’s style.