The numbers indicate that, in Europe, only 29% will open these confirmation emails and only 5% will click. Moreover, if we include the fact that there’s a bunch of these emails these days, we anticipate a drastic reduction on the number of newsletters travelling the network as if a pipe cleaning exercise, or better, the…
Social media offer a very good opportunity for companies to get to know their consumers’ insights instantly and thus improve their customer experience. Consumers often talk about a brand’s product or service on their social media profiles without mentioning it, and yet they are not aware that the same company may be listening to them.…
Although there are already analytics functions built into the social media platforms themselves (such as Twitter Analytics or Facebook Insights, among others), investing in social listening or social media listening tools can be very beneficial for your brand or business. Here are 5 reasons why.
Familiar with the Circular Experience? Come and meet us at DES2018 and be the first to know this new concept! Websays will attend DES2018 (Digital Business World Congress) in Madrid, from 22 to 24 May at IFEMA. If you want to visit us and be the first to know our new concept, you will find…
After the problems caused by the Cambridge Analytica case and the improper use of user data taken from Facebook, there has been widespread news this week about Instagram suddently throttling of access to its API. So, in regard of these new regulations, how is Websays affected? There are mainly two groups of changes that are…
This year has been marked by change. The increased use of images on social media has given rise to the introduction of new analysis Systems, like Websays Logo Capture, which we count on to catch images. Our desire to improve customer service-related matters made possible our integration with Zendesk, and our interest in the role of social media in a…
Snapchat was among adolescents’ preferred platforms when – all of a sudden – InstaStories arrived on the scene. Instagram, one of the giant Facebook’s platforms, already had many young people around the world hooked, but it still lacked something. Among millennials, the word ‘feed’ became trendy.