The numbers indicate that, in Europe, only 29% will open these confirmation emails and only 5% will click. Moreover, if we include the fact that there’s a bunch of these emails these days, we anticipate a drastic reduction on the number of newsletters travelling the network as if a pipe cleaning exercise, or better, the…
Social media offer a very good opportunity for companies to get to know their consumers’ insights instantly and thus improve their customer experience. Consumers often talk about a brand’s product or service on their social media profiles without mentioning it, and yet they are not aware that the same company may be listening to them.…
After the problems caused by the Cambridge Analytica case and the improper use of user data taken from Facebook, there has been widespread news this week about Instagram suddently throttling of access to its API. So, in regard of these new regulations, how is Websays affected? There are mainly two groups of changes that are…
This year has been marked by change. The increased use of images on social media has given rise to the introduction of new analysis Systems, like Websays Logo Capture, which we count on to catch images. Our desire to improve customer service-related matters made possible our integration with Zendesk, and our interest in the role of social media in a…